Thursday, August 26, 2010

Pay It Forward

[PC: People Tree]

Emma Watson is a model for People Tree, a company that produces Fair Trade and organic fashion, and now she has traveled to Bangladesh to see how Fair Trade has affected the lives of the workers in the garment factories.

Emma was attracted to what People Tree stood for and decided to collaborate with them:
“I didn't feel that there was a huge amount of clothes out there that are Fair Trade and organic and it's so great to give people the choice to wear something that makes the world a better place, to wear clothing that does some good. Clothes are fabulous and can transform the way someone feels about themselves and you can transform someone's life at the same time, which is a pretty amazing thing to do.”

Taking it a step further, Watson wanted to pay a visit to the country to see how the company has helped. She travelled to the slums in Dhaka to see how the garment factory workers live and then to Swallows, the Fair Trade community supported by People Tree, and the difference between the living conditions was astounding. You can see her journey in the video below (it's worth the watch!):

It is apparent that Watson's trip had a great impact on her as she explains,
"I still find it hard to convey what Fair Trade means to those producing our fashion -- it's just so impressive to see how the women have used Fair Trade clothing to escape poverty and empower themselves and their children. I was moved and inspired."

Like Emma, Qi believes in the idea of clothing's ability to better your life while simultaneously bettering the lives of others. That is why Qi is excited to announce our upcoming "Cashmere for a Cause" event. The two-night event will be held on November 30th and December 1st at the Art in General gallery. Our Fall/Winter '10 collections will be available for purchase at this event and we will be donating 10% of the proceeds from the night to the AFC. Advocates For the Children of New York is a non-profit organization dedicated to providing the best education New York can offer for all students--especially those of color and from low-income backgrounds.

Our Qi Cares collection, seen on celebrities such as Ciara, was created in an effort to support the AFC, and we are happy to continue to lend our support to them.

Last year's event had a great turn out and we hope you will join us again this year to help support this important cause!

[Daily Mail UK]

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